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Online Adverstising Growth Means Increased Opportunities For Local Business
By Chelsea Moore
NEDC, Public Relations

Online advertising has seen significant growth in recent years. According to JupiterResearch, the annual budget for online advertising has been growing 9.6 percent per year since 2005 and is estimated to continue to grow, generating about $18.9 billion by 2010. The growth in online advertising is creating more client prospects for local creative agencies.

One such agency, webEprint, has been working with CareerBuilder.com since the fall of 2007 to deliver sales and production creative. Through CareerBuilder, webEprint has done work for large corporations including Sprint, ATT, Dell, Wal-Mart, Waste Management, Corporate Express and Einstein Bagel, providing both on-line and off-line advertising materials.

webEprint provides materials such as web banners, email campaigns and career fair advertisements to CareerBuilder sales representatives. These campaigns are then taken by the sales representative and presented to the national clients.

Working with webEprint since the fall of 2007, CareerBuilder has seen positive results with the material provided. Sales representatives refer to their services as “flexible” with a “quick turnaround." After presenting an email campaign to Sprint in Kansas City, Becky Croker, CareerBuilder sales representative, said webEprint’s materials “worked like magic.”

“There are great advertising opportunities online, and both large and small companies are beginning to take advantage of them,” says Tanner Johnson, CEO of webEprint. "In addition to our work with CareerBuilder, we work with many local companies to develop an Internet Strategy that creates a positive return for their business. It's amazing how many businesses have websites that don't create a positive return for their organization. We help companies take advantage of the opportunities currently available on the Internet."

webEprint is a creative agency and web application developer located in eTec, a business incubator managed by the Norman Economic Development Coalition.

webEprint provides web, email and print creative services and strategies to companies looking to grow their market share using professional marketing collateral.

For more information on webEprint, visit www.webEprint.com.


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